Research figures linked to their sources

Free. No account.How we calculate

Pet statistics and research

Zooming Paws Research compiles US pet statistics from the organisations that collect them, saves a copy of every source, and publishes the tables and charts for anyone to reuse with credit. Every figure carries a label that says how it was produced.

How to read our figures

Three labels on every number

Counted
From an official or industry database that records events as they happen, such as federal price indexes, a licence list or a breed registry.
Surveyed
From a sample survey of households or owners. We give the survey year and, where the publisher states it, the sample size.
Estimated
From a model or an extrapolation. We name who made it and show its range; where the publisher gives no range, we say so.

Research

Research pages

Method

How we build research pages

Every number on a research page is drawn from a data file, never typed into the text, and each data file points to a copy of the source document we downloaded. If a figure could not be found in a source we could save, it does not appear; the gap is listed in the page’s limitations instead.

Where sources disagree, we show both and explain why. We publish our own tables and charts, not the publishers’ full datasets, and we review each page when its publishers release new data. The full rules are on how we calculate.

Coming next: pet ownership by state, once state-level survey data can be sourced.

Last reviewed . Figures are compiled from the named sources for information. Definitions vary by publisher; not for legal or regulatory use.